Executives on the Move - Behavioral Health, HCIT, Healthcare Services Head of marketing , SVP Marketing
- Jun 12
- 1 min read
Developed and executed full-funnel demand generation strategies, generating 225% YoY growth in marketing-qualified leads and increasing closed business by 62% YoY.
Built and led high-performing marketing organizations, establishing scalable teams and operating models to drive pipeline and revenue growth, delivering 38%+ average monthly referral growth and a 100%+ increase in sales outreach.
Scaled digital and demand generation functions, driving 500+% growth on Facebook, 300+% on Instagram and 1,700%+ YoY increase in impressions, alongside 200%+ gains in website traffic and overall campaign performance.
Drove multi-site growth strategy across 100+ locations, increasing patient census and delivering up to 29% YoY revenue growth while elevating patient experience and brand reputation, with NPS rising from 68 to 81 and Google ratings improving from 3.0 to 4.8 through localized reputation management.
Led marketing strategy for merger and acquisition initiatives and enterprise rebrand efforts, aligning brand, positioning and go-to-market strategy to support integration, strengthen differentiation and accelerate growth.
Unified brand, digital, referral and field marketing strategies across complex healthcare and healthcare IT platforms to drive scalable enterprise growth.
