Executives on the Move - Health Tech Go-to-Market SVP Marketing
Led enterprise marketing organizations across healthcare technology companies, aligning brand, demand generation, digital, product marketing, ABM, and customer experience to drive measurable growth and revenue.
Directed marketing strategy for billion-dollar healthcare technology portfolios, supporting multiple P&Ls and complex payer and provider markets through integrated go-to-market and sales enablement programs.
Guided brand and marketing integration through a major healthcare technology merger, developing enterprise positioning, value propositions, communications, and commercial strategies for the combined organization.
Built revenue-focused marketing engines spanning demand generation, account-based marketing, automation, content, digital, and performance measurement to strengthen pipeline and commercial execution.
Advanced growth strategies for multi-billion-dollar healthcare portfolios, launching new offerings and using customer insights, digital campaigns, and sales enablement to improve market performance.
Partnered closely with sales and executive leadership to connect marketing investment with revenue, while building high-performing teams and scalable marketing capabilities across complex healthcare technology organizations.
