Bill Morrison Named Chief Financial Officer for Defining Wellness Centers

The Tolan Group (TTG), a Hunt Scanlon Top 50 Healthcare Executive Search Firm, is pleased to announce the successful placement of Bill Morrison as Chief Financial Officer at Defining Wellness Centers, bringing more than 25 years of experience in healthcare finance, operational leadership, and strategic growth across private equity-backed and high-growth healthcare organizations.

Defining Wellness Centers is a leading behavioral health provider offering a full continuum of care, including medical detox, inpatient and outpatient treatment, and services for individuals with substance use and co-occurring mental health conditions. Through evidence-based clinical care, holistic treatment modalities, and a patient-centered philosophy, the organization is committed to supporting long-term recovery and overall wellness.

Prior to joining Defining Wellness Centers, Bill served as Chief Financial Officer at Brave Health, where he helped strengthen financial operations and support organizational growth within a virtual behavioral health care model. Earlier in his career, he served as Senior Vice President of Strategy and Corporate Development at Accolade, where he led strategic initiatives, supported large-scale M&A activity, and helped drive enterprise growth initiatives across the healthcare sector.

Throughout his career, Bill has built a reputation for developing scalable financial infrastructure, improving operational performance, and aligning financial strategy with long-term organizational objectives. His experience working within rapidly evolving healthcare environments has equipped him with deep expertise in financial planning, capital strategy, operational analysis, and growth execution. He is recognized for his collaborative leadership style and ability to translate complex financial data into actionable business strategies that support sustainable expansion.

With his extensive background in healthcare finance and strategic operations, Bill is well positioned to support Defining Wellness Centers as the organization continues to expand services, strengthen infrastructure, and increase access to high-quality behavioral health care.

Bill holds an MBA from Northwestern University’s Kellogg School of Management and a Bachelor of Arts from Colgate University.