Marianne Fanning Named VP, Payor Strategy for CCRM Fertility

The Tolan Group (TTG), a Hunt Scanlon Top 50 Healthcare Executive Search Firm, is pleased to announce the successful placement of Marianne Fanning as Vice President of Payor Strategy at CCRM Fertility, bringing more than 25 years of experience in managed care strategy, payor contracting, reimbursement optimization, and healthcare network development.
CCRM Fertility is a global leader in reproductive medicine, specializing in IVF, fertility preservation, genetic testing, and advanced fertility treatment. Through a nationally recognized team of physicians, embryologists, and clinical specialists, CCRM delivers patient-centered fertility care supported by innovative research and exceptional clinical outcomes.
Prior to joining CCRM Fertility, Marianne served as Senior Vice President of Payor Relations, Credentialing & Payment Integrity at Kindbody, where she led the organization's national payor strategy, contracting, payment integrity, and credentialing functions while partnering closely with executive leadership and the Board of Directors. She directed enterprise-wide initiatives to optimize reimbursement, strengthen payor partnerships, improve revenue cycle performance, and expand in-network access across multiple markets. Her leadership resulted in significant reimbursement improvements through strategic contract negotiations, enhanced payment integrity programs, and the development of enterprise-wide payor performance analytics.
Earlier in her career, Marianne held executive leadership positions with CVA USA, Inception Fertility, Epiphany Dermatology, LabCorp, and Molina Healthcare, where she successfully led multi-state payor contracting, reimbursement strategy, credentialing, and network development initiatives. Throughout her career, she has built comprehensive payor portfolios spanning commercial, Medicare, Medicaid, and fertility benefit managers while consistently improving reimbursement, expanding market access, and aligning contracting strategy with organizational growth objectives.
With her extensive expertise in payor strategy, managed care contracting, and reimbursement optimization, Marianne is well positioned to support CCRM Fertility's continued growth, strengthen strategic payor partnerships, and expand patient access to fertility care across North America.
Marianne holds a Bachelor of Science in Health Science with a concentration in Health Administration from California State University.



