Executives in Transition - Digital & AI Marketing Leader
- lbuckley707
- 4 days ago
- 1 min read
Lead global marketing strategy to strengthen brand presence, drive market expansion, and accelerate growth across a diverse portfolio of plasmid DNA, mRNA, proteins, and other key components supporting gene and cell therapy, vaccines, and diagnostics.
Partner with commercial, product, and R&D teams to deliver customer-focused campaigns, elevate thought leadership, and advance a data-driven marketing transformation that enables groundbreaking science and team excellence
Executed integrated digital go-to-market strategies aligned with product, sales, and service teams, expanding market presence and surpassing marketing contribution goals by 15% across key regions.
Drove marketing-sourced revenue growth from $19M to $57M through scalable ABM and omnichannel programs, enhanced web performance, and full-funnel sales collaboration.
Introduced an AI-driven growth initiative leveraging predictive analytics and automation, generating 400+ qualified leads and over $5M in new pipeline within three months.
Led corporate and 30+ regional websites, unifying global branding and optimizing user experience across markets.
