Executives in Transition - Healthcare Services Chief Marketing Officer
- lbuckley707
- Sep 15
- 1 min read
Updated: Sep 16
Established and scaled the marketing and communications function for a VC-backed behavioral health leader, driving 324% three-year growth through integrated B2C, B2B, and B2B2C strategies.
Automated and standardized client communications and revamped website, driving 42% higher pageviews, 38% longer session duration, quadrupled SEM leads while reducing lead cost 41%, and increased unique visitors 13% with 9.4% growth in organic search.
Launched mobile dentistry and alternative orthodontics products, developed apps and online tools to drive member acquisition and engagement, created marketing/sales collateral, and optimized plan sponsor strategies to deliver $18M+ annually in medical retention benefits.
Led branding and marketing for a $1B DTC Individual Medical launch and repositioned a mental health business, driving 3.1% CAGR and creating product synergies to establish enterprise leadership in connected healthcare.
Drove strategy and analytics for a $400M business, surpassing membership goals by 33% through marketing, client experience, and digital/product innovation.
Guided retail acquisition for a $15.9B financial services firm, exceeding acquisition (111%) and new money (120%) targets while generating 7.7K monthly leads.
