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Sabrina Sims, Named VP, Revenue Cycle



The Tolan Group (TTG), a Hunt Scanlon Top 40 Healthcare Executive Search Firm, is pleased to announce the successful placement of Sabrina Sims as Vice President of Revenue Cycle for ECU Health. ECU Health is a leading healthcare system that encompasses an academic medical center, community hospitals, and outpatient facilities. With a focus on patient-centric care, ECU Health delivers comprehensive medical services to diverse communities. The system includes a multi-specialty physician and provider group, offering access to a wide range of healthcare services.


Prior to joining ECU Health, Sabrina was VP of Revenue Cycle Management at Brooks Rehabilitation in Jacksonville, FL. She provided direct oversight for managed care contracting functions, centralized business office, and Health Information Management (HIM) departments, overseeing 145 direct reports and reporting directly to the CFO. Under her guidance, Brooks Rehabilitation achieved significant milestones, including effective bargaining of substantial rate increases, consolidation of the HIM department, and execution of the revenue cycle centralization plan. Sabrina also played a pivotal role in implementing a price transparency model on the patient portal and public website.

Sabrina's prior experience at Mission Health System/HCA Healthcare in Asheville, NC, further highlights her remarkable leadership. In her role as Executive Director of Patient Financial Services/Provider Enrollment, she oversaw the integration of revenue functions across a complex healthcare system, optimizing operations and driving impressive results. Her accomplishments included significant improvements in cash collections, reduction of days in accounts receivable, and successful negotiation of advantageous contracts with payers.

With an illustrious career spanning over 35 years in revenue cycle management, Sabrina brings a wealth of experience and expertise to her new role. Sabrina's expertise includes diverse areas such as managed care contracting, billing, collections, revenue cycle audits, and technology optimization. Her thorough understanding of electronic medical record systems, particularly EPIC, has empowered her to implement workflow efficiencies and achieve impactful revenue cycle outcomes.

The Tolan Group (TTG), a Hunt Scanlon Top 40 Healthcare Executive Search Firm, executed this search assignment. Kaye Johnson, Managing Partner and Hailey Brandvold, Senior Search Consultant, led the search efforts for TTG.

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